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Position Summary
The Marketing Intern - Life Time Events role has a uniquely exciting opportunity to participate in the ongoing development and growth of the Life Time Event brands. This position works in close collaboration with the Leadville Race Series and The Rad Dirt Fest marketing team to identify opportunities that increase engagement among past participants, perspective registrants, Life Time members, sponsors, community organizations and cause marketing partners. This role helps contribute to the success of Life Time’s Off-Road Event portfolio. Additionally, this role supports Life Time’s corporate mission as the nation’s premier healthy lifestyle brand.
Job Duties/Responsibilities
Supports Marketing Team in management of social media accounts, including but not limited to: scheduling posts, responding to comments/messages, resharing content.
Executes designated marketing tactics within specific budget parameters through email, social, digital, direct mail, grassroots and OOH channels
Assists Marketing Team in communication with designers, digital media and social agencies
Assists with periodic website, social media, digital campaign and grassroots audits to ensure proper registration growth and objectives are met
Administers periodic qualitative and quantitative market analysis (surveys, focus groups, demographic analytics, etc.) and presents findings to senior staff
Coordinates and supports grassroots marketing efforts in event markets as needed, including Life Time club activities and local partners
Executes on-site social media and other marketing initiatives at events
Position Requirements
Must be enrolled in an accredited university/college program
Currently maintaining a GPA of 2.0 or higher
Demonstrates positive energy to effectively represent brand both internally and externally
Must have strong computer skills in Word, Excel, Outlook, and PowerPoint, as well as basic experience in Adobe CS (Illustrator, Photoshop, InDesign) and have great adaptability on new software systems
Must have intimate working knowledge of Facebook, Twitter, Instagram and YouTube
Must be passionate about fitness and sports, particularly endurance sports
All team members receive the following benefits while working for Life Time:
A fully subsidized membership
Discounts on Life Time products and services
401(k) retirement savings plan with company discretionary match (21 years of age and older)
Training and professional development
Paid sick leave where required by law
Full-time Team Members are eligible for additional benefits, including:
Medical, dental, vision, and prescription drug coverage
Short term and long term disability insurance
Life insurance
Pre-tax flexible spending and dependent care plans
Parental leave and adoption assistance
Paid time off, including 5 to 20 vacation days per calendar year (based on tenure) and paid sick leave
Deferred compensation plan, if the team member meets the required income threshold
Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.